Sora Music Group
Career Advancement, Music Marketing
One of the biggest reasons artists struggle to grow online isn’t talent.It’s inconsistent and unfocused content. Most artists either: Post randomly when they feel like it Over‑promote their music Disappear for weeks at a time The result? Low engagement, slow growth, and audiences that don’t convert into real fans. The truth is simple: you don’t need to...Continue reading...
Music Marketing
If you’re an independent artist trying to grow on Spotify, Apple Music, or other streaming platforms, you’ve probably heard this advice before: “You need to pay to get into playlists.” That advice is not only misleading — it can be dangerous. Paying for playlist placements (also known as payola) can get your music removed, your profile...Continue reading...
Music Marketing, Music Release
Releasing music in 2026 is no longer about simply uploading a song and hoping for the best. With thousands of tracks released every day, even great music can disappear if it isn’t supported by a clear release strategy. The truth is simple: successful releases are campaigns, not dates. In this guide, we’ll break down the proven pre‑release...Continue reading...